Why Your Property Is Being Ignored?
Realtor Magazine: November 30, 2018
Are you getting few showings for your property or do visitors come in and want to leave quickly? Here are a few items that could be turning off potential buyers.
Vague property descriptions. Online descriptions of just a few words—or none at all—create a missed opportunity to provide buyers with more details on why they should visit a property. Pictures aren’t always enough. It is important to use the listing description in the MLS to add details that pictures may not be able to show. “If it is a lakefront home, highlight the best parts of living on the lake; if it is an urban town, mention that you are within walking distance of top-rated restaurants. The description should lead off with the most desirable attributes because the entire text description may not merge to all online sources.
Data research from the 2017 National Association of REALTORS Home Buyer and Seller Generational Trends
Bad photographs. High-quality, professional photographs can do a lot to draw people to a listing online. “A professional photographer will have the correct camera lenses, lighting, and angles to allow the entire room to be seen in a single photo. If the photo quality is lacking, it may send a message that your home is low quality, too.
Dismissing staging. Leaving rooms completely empty of furniture or design in listing photos and in-person showings can be a turnoff to buyers. If your home is staged, it is easier for buyers to get the sense of use and purpose of each space in the home. Staging an open floor plan is even more important because buyers have a hard time differentiating space with no furniture
Staging’s impact on a property starts online. Forty-six percent of REALTORS® surveyed say buyers are more willing to walk through a staged home they viewed online. (Realtor Magazine: January 27, 2015 by Erica Christoffer)